Hey there, how are you doing? Hope all is great, so then let's start tearing down the Dezy It platform by going through the nitty-gritty steps of this process.

​

A quick background on the DT (Dezy It) platform: an online sprinting tool that enables teams to plan, organize, experiment, validate, document, and eventually scale their business growth quicker in a linear framework with the help of the AAARRR pirate funnel metrics.

• Define - the goals in the form of "metrics to be achieved"
• Empathize - with users - create personas and journey maps
• Ideation - plan impact vs feasibility of the ideas
• Experiments - select ideas and initiate execution
• Validate - check your hypothesis with the users/customers
• Reiteration - re-engage with the team and revise the execution

Before tearing down the platform, let's understand "how" to reach to the platform and "who" is it intended for?

​

​

How do you find Dezy It?

Keyword Search - "Dezy It"

​

​

• SEO is Strong (#1) - leads the user to the website on the first result.
• Metadata: Title & Description - As expected. Title presents the tagline/mission of the company and the description - a process to scale the growth of your product.

​

Keyword Search - "Growth Sprints"​

​

​

• SEO is Fair (#15) - the user screens through definitions, blogs, competitors, before reac(15th position). This is a good thing as DT has the chance to rank within the top/top 3 by using this unique keyword.
• Metadata: Title & Description - Represents a blog published on the Dezy It website - targeting solopreneurs looking for growth hacking tools.

​

What is Dezy It? - Landing Page

​

Landing Page - Teardown​

• Logo - Dezy It (DT - Animation): Seems like an Adobe suite application
• • • which is a good recall - in relation with the design tools suite.
• Header CTA 1 - Login
• • • leads to login page of https://web.dezyit.com/
• Header CTA 2 - Talk To Us
• • • leads to Calendly link (Call with Hrshikesh Vellayath - Growth Lead @ Dezy It - 30 mins session
• ​Current Title:
• • Your product growth is slow!
  • • • The title states a problem faced by 90% of SaaS startups. Although a fact, this statement is vague and does not define the 'what' that the platform offers.

• Current Description:​
• • Accelerate your product-led growth through rapid experimentation and validation.
  • • • The description statement is right on point. Currently misses out on the audience it is supposed to target - the 'who' is it for?
• Hero Section CTA - "Talk To Us"
• • Seems like 2 very different approaches:
  • • • Sales-led approach - Talk to us would be recommended for a more sales oriented call structure (generally used for high priced licenses and bulky order deals).
      • Service approach - As signing up on the product is free, this button also leads to the service vertical of offerings provided by Dezy It. - Remove
• Looped Video (Purple Overlay):
• • Running video in the background. Presents US - American individuals planning, discussing and analyzing collaboratively in a studio space.
    

​

​

This section of the website represents the "What" of the platform. What it is going to do for you/business? Dezy It aims to be direct with their communication picking up keywords that attract business minds:

• Acquisition (Log aaye kya?)
• Activation (Kaam hua kya?)
• Retention (Log firse aaye kya?)
• Referrals (Aur logo ko bulaya kya?)
• Revenue (Paisa!)
• Profits (Munafa!)

​

​

​---------------------------------------------

v2.0 (Proposed) Simplified Title:

• Grow your business with your team!
• Growth sprints made easy to work together!
• Collaborate and validate to grow your business!
• Start growing/scaling/expanding with Dezy It!

​

v2.0 Description:

• Built for teams to accelerate your product-led growth through rapid experimentation and validation.

​

Ideal Customer Profile (ICP)

​

​

JTBD - Jobs To Be Done​

• Functional - Streamline the growth process
• Financial - Save time & Increase ROI per member

​

• Stakeholder Alignment
• • • Sharing file links with other members
    • Getting all members onto one platform
    • Top-to-bottom goals for the specific quarter
• Collaboration
• • • Adding team members to run collaborative sprint
    • Data points from multiple users
• Documentation
• • • All information in one place
    • Sharing summary reports with top management
    • Track KPI per member to calculate ROI

​

​

​

Onboarding Teardown - Web Platform

​

​

​

Step 1: Click on 'Login' to get started onto the platform.

---------------------------------

​

​

Loading......loading.....that was quick (AVG load time = 0.7 - 1.1 secs)

​

---------------------------------

​

​

​

Step 2: Taken into the login page (enter email & password OR Google sign-in)

• Left Side - Carousel (3-slide): The 'why' of the product as seen on the JTBD section.
• Right Side - Login/Sign Up process.

​

​

---------------------------------

​

​

​

Step 3: Switched from Login to Signup and enter the following:

• Main mention: Start your 14 Days Free Trial
• Name
• Email
• Password
• Confirm Password

​

OR

• Sign-in with Google

​

​

​

................Ouch!

---------------------------------

​

​

Step 4: Verify Email

• Copy text - Seems negative, the user is onboarding themselves for the first time.
• Suggestion: Should replace the text aiming at 3 areas - greet the new users, which email is it sent to, click on what on that email OR copy-paste?
• CTA - Cannot understand which one is a progressive CTA visually - both are purple and of equal size (importance).

​

​

---------------------------------

​

​

​

​

​

Step 5: Activate account through email

• Email sender - hello@dezyit.com
• Copy text - Seems negative again. Would have been great if the user was greeted well, and made excited about taking a final step in completing their activation.
• Visual style - Nope. Very standard, does not feel like a Dezy It stylized email to be sent. On the contrary, the CTA 'Activate Your Account' is visually prominent - gets the job done.​

​

​

---------------------------------

​

​

Step 6: When user clicks on the Activate CTA on email, they are redirected to the DT login screen.

Login using same credentials.

• Email
• Password

OR

• Sign-in with Google

​

---------------------------------

​

​

​

Step 7: Once logged into the platform, the user is taken through a set of tutorial screens on their workspace:

• The Workspace - Basically, the inventory of sprint files created by you. Personalized to your name - eg: Purvasha's Workspace.
• Introducing the Sprint Card - An actionable card packed with the linear growth sprint framework.
• Bell Icon - Notifications (Added to a sprint, next action on a sprint, and so on.....)
• Profile Icon - To access the profile settings (Name, Email, Change Password, Profile Picture can be edited).

​

​

​

Step 8: Main action - Click on the sprint card - 'My Sprint'

• Introducing the user to the sprint:
• • Tutorial Screens (Bottom left): Table of Stages:
  • • • Define - the goals in the form of "metrics to be achieved"
      • Empathize - with users - create personas and journey maps
      • Ideation - plan impact vs feasibility of the ideas
      • Experiments - select ideas and initiate execution
      • Validate - check your hypothesis with the users/customers
      • Reiteration - re-engage with the team and revise the execution
        ​

​

​

The user finds initial pre-filled goals in the form of:

• • Achieve/Increase/Boost 'X' Metric by 'Y' % the end of the sprint. The sprint goes on from here.....

​

​

---------------------------------

​

Activation Metrics:

​

As the platform is at a Pre-PMF stage, there is 1 main and 2 sub-metrics that should be looked at:

• Complete 1 Sprint in 7 days - The OG Metric
• Add 3 members during the start of the sprint
• During/Completion of Sprint - Share the link to activate 3 new accounts

Other Metrics:

​

​